Brand Colors
Our color palette reflects the warmth, energy, and creativity of African culture while maintaining professional appeal.
Primary Orange
#D74D0F215, 77, 15Primary brand color for buttons, links, and key elements
Dark Orange
#B8420D184, 66, 13Hover states and darker variations of primary color
Light Orange
#F7931E247, 147, 30Accent color for highlights and secondary elements
Neutral Dark
#1A1A1A26, 26, 26Primary text color and dark backgrounds
Neutral Medium
#4D4D4D77, 77, 77Secondary text and subtle elements
Neutral Light
#F8F9FA248, 249, 250Background color and light sections
Typography
Our typography system balances readability with personality, using modern fonts that work across all platforms.
Poppins
Primary font for headings, buttons, and UI elements
Merriweather
Secondary font for body text and editorial content
Logo Usage
Guidelines for using the MeloSpot logo and maintaining brand consistency across all applications.
Clear Space
Maintain adequate spacing around the logo for optimal visibility.
- Minimum clear space equals the height of the 'M' in MeloSpot
- Never place other elements within the clear space
- Ensure contrast with background colors
Minimum Size
Respect minimum size requirements for legibility across all media.
- Digital: Minimum 120px wide
- Print: Minimum 1 inch wide
- Never stretch or distort the logo
Color Variations
Use appropriate logo variations based on background and context.
- Primary: Full color on light backgrounds
- Reversed: White version on dark backgrounds
- Monochrome: Single color when needed
Brand Voice & Tone
How we communicate reflects who we are. Our voice is consistent, but our tone adapts to the context and audience.
Authentic
We speak genuinely about African creativity and the challenges creators face.
Empowering
Our language inspires action and confidence in creative pursuits.
Inclusive
We welcome all creators regardless of background, experience, or style.
Writing Guidelines
Do
- • Use clear, conversational language
- • Be authentic and relatable
- • Celebrate African creativity
- • Focus on empowerment and possibility
- • Use inclusive language
Do not
- • Use overly technical jargon
- • Make promises we can not keep
- • Use stereotypes or generalizations
- • Be overly promotional or pushy
- • Ignore cultural sensitivity
Brand Resources
Download our complete brand kit including logos, color palettes, fonts, and templates.
Logo Pack
All logo variations in multiple formats
Color Palette
Complete color system with hex, RGB, and CMYK values
Brand Guidelines
Complete brand guidelines document